Author: Hartmann, Thom

Millions of working Americans vote as if their economic interests match those of the megawealthy. Why? According to Air America radio host Thom Hartmann, the right wing has mastered the subtle and largely subconscious aspects of political communication. It's not an escalation, it's a surge; it's not the inheritance tax, it's the death tax. But there's no reason progressives can't learn these techniques too. Drawing on his background as a psychotherapist and advertising executive, Hartmann breaks down the science and technology of effective communication. 220 pp. Now in paper.