Author: Gershon, David

The Empowerment Institute (EI) has a proven track record in community-based household behavior change programs, citizen recruitment strategies and management systems. Dozens of local governments and nonprofit organizations have utilized its tools to change behaviors that harm the environment. One academic study called these tools "unsurpassed in changing behavior."EI has applied its expertise to designing this program to reduce residential non-point-source water pollution, such as lawn runoff - a necessity for communities affected by the EPA's Phase II NPDES Storm Water Requirements. 96 pp.