Author: Ivanko, John & Kivirist, Lisa

Powerful social trends toward green living, re-localization and self-sufficiency - not to mention our flagging economy - have fanned the fires of would-be ecopreneurs in North America, driving a shift towards prioritizing purpose over profits and community over market share. For anyone who dreams of a livelihood based on independence, creativity and sustainability, this inspiring and accessible guide profiles successful ecopreneurs and provides an in-depth exploration of eco-business basics, purposeful management, marketing in the green economy, and running a lifestyle business. 192 pp.