Author: Barber, Benjamin R

This powerful sequel to Barber's best-selling Jihad vs. McWorld brings together extensive empirical research with an original theoretical framework. In place of the Protestant ethic once associated with capitalism - self-restraint, preparing for the future, sacrifice for children and community, etc. - we have been seduced into an "infantilist"ethic of consumption. Barber offers a vivid portrait of an overproducing global economy that targets children as consumers, and a market where the primary goal is no longer to manufacture goods but to manufacture needs. 416 pp. March.